How To Earn Crore Money From Digital Marketing by asutosh Nayak [Step by Step].

Introduction of digital marketing:-

               Hey friends i am asutosh and welcome to my second post in this blog. Today i am discussing about digital marketing. Friends in this time digital marketing grow fast in all world. Before i am discussing about digital marketing first i talk about marketing. Marketing is a main part of business. When a company produce product for sell to customer by franchise or distribution in this process to called marketing. Product sell to customer fast by marketing.

So let's get started in this world where we have more than hundred million people who use social media on a regular basis are expected to be at least familiar with the core topics. Of digital marketing in simple terms, I would say it digital marketing is the promoting of products over the Internet or any form of electronic media. Now people consume digital content on a daily basis the like for example in the beginning we would read all the news or the day-to-day in use over the newspaper. But ever since we've got smart phones, we've got tablets everything is bound to the online activity. So very soon the traditional Getting platforms will disappear by replacing it with a digital Market, which will completely take over the industry. There are so many advantages which you cannot even count guys. Now if we talk about the history or the evolution behind the growth of digital marketing, this was first used in the early 1970s where a programmer called Ray Tomlin son sent the first email and through this it was established that you can communicate using machines. But this was just the beginning the Lesser. Did they know that digital marketing would create a revolutionary in the field of marketing as a number of users increase the landscape evolved from email to search engines like Archie Yahoo, Google e Commerce sites, like Amazon eBay and many more and also the better starting point for the history of digital marketing was in the year 1990. This was when the term digital marketing was first Just in the launch of Archie first search engine. Now. What is Archie Archie is a tool for indexing FTP activities allowing people to find specific files. Most of you might not know that Archie is a very first internet search engine. This is when the digital marketing term was first used then in the year 1993 the first clickable web advertisement Banner was released.

So this is also another added weighing for all marketing followed by which in the year 1994 Yahoo was launched which was the first e-commerce transaction over net market and also in the year 1996 smaller search engines like hot pot and Alexa were released next in the year. 1998. Yahoo! Launches Yahoo! Web search. So in this case digital marketing has already been grown to one extent and this was also the birth of Google Microsoft. Also launched  MSN. Also in the year 2001 the first mobile marketing campaign took place next in the year. 2003 Word Press was released. I think most of you know how Word Press Works any of the content creators would know how a word press is used and also in the year 2000 for Gmail Facebook and Google goes life. These are the Milestones which digital marketing has achieved 2005. You have YouTube being launched and in the year 2006 it was launched and also in the Year 2007 Tom Lowe Spotify was launched in the year 2008 and Google launches its first real-time search engine results in the year 2009 and WhatsApp has also launched in the year 2010, which I think this application is used by most of them. What's up is also a platform for digital marketing India, 2011 Google Plus and Google Panda was launched 2012 Knowledge Graph was launched. By Google and also in the year 2013 Facebook Messenger app was launched and also this is the year where Facebook took over WhatsApp also in the year 2015. There was Snap chat.

So this is exactly how digital marketing took the mainstream one by one here by here. You can see that they've come across so many challenges and they've discovered so many new things the mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last few decades, although early desktop publishing software in the first PCS caused search in print Marketing in the 1980's the computers where a little more than glorified typewriter and also in the coming few years the number of people using the web sword from 16 to 17 million. So this is a very huge number you can see that this How digital marketing was in the play ever since the beginning now, let's move ahead and understand this concept in depth. So what according to you is digital marketing, so it is just a platform it is just a medium through which you can get a lot of followers or you can promote your product but that's not it digital marketing is one of those fancy new buzzwords that is used in the recent days. It encompasses all marketing efforts that promote your product or brand using electronic devices or the internet it leverages online marketing tactics such as mainly search marketing email marketing social media marketing and mobile marketing in order to connect with the current and prospective customers. So if you go but the definition digital marketing is basically internet marketing. It is also referred as advertising and delivering through digital channels the Animals can be social media platforms mobile platforms email or web applications search engines and websites to make it simple for you guys digital marketing is any form of marketing product or services that involves electronic devices. So this is a major reason why it's been around for more than decades.

 Okay. So now that you've understood what is digital marketing, let's move on and understand why exactly do you need to master digital marketing? What's the need what is the necessity for you to learn digital marketing? The major reason would be marketing has a lot of options guys. It is always related to the strategies associated with it and also you can get creative and experiment with every little aspect of the marketing campaign. But when you compare this with the traditional way of marketing, this is impossible guys the task that you can complete online cannot be done with the help of traditional marketing. So Traditional marketing firms would be printing ads phone communication and also physical marketing now say if you want to start off your business and you want to promote them. You cannot go to everybody's house knock on their doors until I'm going to start this project or I'm going to work on this would you please help me do it? No. Nobody in the recent days do that. So one platform that you can actually put across your views put across your ideas about what you're going to be doing is digital marketing so you can actually We get a lot of support from the other people who are already working on it and also you can get a lot of guidance. So this is exactly why you need to master digital marketing. Now  that you guys have understood why this is required. Let's move ahead and take a look at the scope of digital marketing digital marketing has several smaller divisions that work in different directions yet contributing to the overall growth of the firm basically digital marketing is Considered as an umbrella term which is also known as data-driven marketing and operates over the digital platform that is the internet for the introduction and promotion of various goods and services.

The future of digital marketing is booming not just in one particular country, but all parts of the world in the year 2016. The industry was taken by surprise with over 1.5 lakh job opportunities in the digital marketing. Domain well what followed this was an even bigger surprise when the only first quarter of 2017 marked close to 8 lack of job opportunities, the surveys were conducted by a various forums, which have predicted this number to grow with digitalisation in the nation. Now digital marketing industry is at its peak and the moment due to many reasons are these points it is flexible since the entire work can be done on the internet. There is no Friction of a particular place. It doesn't matter if you are at office or you're at home, even if you are at your native or any place, all you need to do is have a device that is connected to the internet and then you are sorted and it is very easy accessing. The digital media is no rocket science guys. It is just a piece of cake the newest of all the users used to take a minimum of few days to learn how to operate the digital media. This is purely a user-friendly medium. It also has high engagement ratio. This is also considered to be true because the traditional media are being completely overshadowed by the internet LED digital marketing due to the high engagement factors, the brands and companies have begun to give extra emphasis to the ad campaigns run on the Internet or over the television advertisements and the next we have the job opportunities. Like I mentioned the number of job opportunities in the field of Digital marketing is very massive. The more user engagement  the more job opportunities.

The employment sector has seen a major share of jobs generated by the digital marketing domain The Courier scope in digital marketing seems very attractive to masses and that is one of the major reason why the professionals are learning this course to enter the industry. So you will for sure get a promising job if you take up digital marketing course from editing. Car now and also it helps in getting immediate results and advertisers running a social media campaign can easily measure the performance of the campaign in real term without waiting for long intervals. You don't have to wait for any of the results that you're looking for. The result generation is very easy. So these are the major reasons of the scope where digital marketing is required. Now that you've understood about the scope of digital marketing.

Let's move ahead and take a look at the Oops, pretty sure most of you guys would have come across the types might not know it might be the type. But yeah, let me just talk about the different  types of digital marketing. So the types of digital marketing include SEO email content social media and mobile. So first, we'll start off with learning about a CEO. So what is seo  is basically search engine optimization. It is a process of  Optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords. The ultimatum is to attract customers or visitors to your website when they search for products or Services related to your business SEO also enforces the need for user-friendly website valuable and engaging content and credibility for other websites and customers or Visitors are to recommend you by linking to your website or tagging you in our social media posts. So in order to generate traffic to your website, you can follow the procedures that are on page SEO off page SEO and Technical SEO. So this on page SEO focuses on the content that exists on the page on the website if you want to research about a keyword for their search volume or the intend you can answer questions for readers. drunk higher on the search engine result Pages now talking about off-page SEO this SEO mainly focuses on all the activities that takes place off the page when looking to optimize your website now talking about technical SEO this SEO mainly focuses on the backend of your website, like for example image compression CSS file optimization and structured data are the different forms of technical SEO that can Easy of websites loading speed so this is about SEO or search engine optimization. Now that you've understood about SEO.

Let's move ahead and take a look at content marketing. So this is a famous saying called content is King. Have you guys heard of it? Well, yeah, you definitely have to Quality is the fuel that drives your digital marketing strategies. So content marketing denotes the creation and promotion of content assets in order to generate brand awareness lead generation traffic growth and customer interaction. So if I say content marketing the first thing that anybody would think of is creation of videos writing blocks and info graphics YouTube is the second largest search engine on the internet and videos are completely taking over the digital marketing world. So the content marketers or the content creator is make videos that help in brand awareness lead generation and many more A recent report also shows that 75 percent of marketers say video conversation rates outperform other marketing content making videos is also one of the way in order to get your content to rank now talking about blog writing and Publishing article on a company blog will help you demonstrate the industry expertise and generate organic search traffic for your website. So this is exactly a how content pocketing Works do note. This guy's creating content and offerings relevant content helps your audience to take you as a valuable source of information. So always make sure that the content is very interesting so you can grasp their attention now next we have paid search.

 

 I think most of you know what this paid search this is also called as pay-per-click pay-per-click not paperclip. It is pay per click. So this advertising refers to the sponsored result on the search engine result pages. So if you search for any of the content, if you find the word add below the title of the topic that is the paid search. So that is actually a paid advertising guys PPC ads are visible flexible and effective for many different types of organizations with this paid search. You can only pay when your ad is clicked. You can also tailor your ads to appear when a specific search phases are entered or targeted some of the channels where you can use PPC are paid ads on Facebook Twitter ads and sponsored messages on LinkedIn. So now that you've understood about the paid search, let's take a look at the social media marketing social media marketing promote your brand and also the content on the social media channels in order to increase your brand awareness Drive relevant traffic. Also generate possible results. So if I say social marketing what will be the first thing that comes to your mind? It would be Facebook, Twitter,  Instagram , LinkedIn and many more.

Your marketing won't deliver results as expected content that is targeted and relevant to your bias. Persona can attract the right way. A toast to your site. Ideally that's a lot of content to create next up. We have promoting content. Even if you're creating an awesome content and deliver your value or ideas to the readers. There is another component that is often overlooked that is promoting the content. There are several ways. You can feel your content distribution all of which you can take up some substantial amount of time to do that is social media. This is one of the best Forms where you can actually promote your contents like Facebook, Twitter,  LinkedIn, YouTube and also email. So this is about the challenges that are definitely hurting the businesses. Okay. So with this we come to the end of this discussion on what is digital marketing. I hope you guys are clear with everything that has been discussed in this session. And also if you have any queries related to any of the topics, feel free to reach out to us, and also please do put them up on the comment. Symbols and we would get back to you at the earliest. 

Digital marketing are some type such as:-

SEO(Search Engine Optimization)

SEM(Search Engine Marketing)

DISPLAY ADVERTISING

SOCIAL MEDIA MARKETING

EMAIL MARKETING

Seo(search engine optimisation):-

                   Which helps you promote your business in the unpaid search result.Seo is all about getting your site in front of the right people who are searching for your product and services.Now there lots of way to do this.we'll explain them in detail latter on, but the key is knowing what words people actually type in the keywords. They are the most relevant words to your bussiness.

understanding these will help you improve, how you show up when these words are searched.

Sem(search engine marketing):-

                Which lets you buy ad space  in the search result. when business pay to advertise to people search for specific keywords  online. most major search engine use an auction system, where lots of different business complete to show their ads by bidding on the keywords they like to target.

Display advertising:-

         Search is a grate way to each people but we do lots more on the internet.we read news, check sports score, browse recipe, watch video and generally browse lots and lots of intersting content across the web.

along side all of this content, you might see ads. this is called display advertising. display ads appear every where online, and come in many format like text, image, ads and video you can click and interact with. they can be a grate way to get your message out there and you are able choose the people you want to see your ads and the website and pages you like them to appear on.

Social media marketing:-

               Like facebook twitter or google+ give another option for boosting awareness of your business and they are especially useful for building relationship with customer. on most network, you'll create pages or profile for your business. you can then connect with lots of people by starting meaningful converstation and sharing content you have created whilst growing your business online social life.

 Email marketing:-

              You can get people to sign up or "opt in" to recive emails for you, then the rest is up to you. you can send coupons to people who have made an appointment on your site, ads special events promote sale items.

a crucial part of any online  plan is to measure what you're doing and make sure its working. this is called analytic and it can show you how people are finding your website and what they to when they get there. we have got lots of videos that dive into the details of analytic, but generally knowing where your online visitor come from can help you figure out which of your marketing campaign are working and which once aren't. if you know what people do once they're on your websites, it can help you figure out if your investment in digital media is working.